Of course you can use it as a media player as well, but it's best you take it for a spin to see for yourself what it can actually do for you.Apple made popular this full-featured mp3 player-organizer and now it has a new version which is available for Windows users too. With iTunes, everything is kept at hand and the seamless integration with external devices like iPods and iPhones allows you to manage everything with great ease.

There is also an option that enables you to perform an incremental backup, which means that only the items added or changed since the last backup will be updated. You can backup just the Store purchases, or the entire content, as you wish. The 'iTunes Backup' feature comes in quite handy and will allow you to save your library to CDs or DVDs. Other than that, iTunes has all the features you'd expect in a media player, plus something special: you can easily subscribe to podcasts, TV shows and other types of content and each of these files are automatically delivered to your computer as soon as they become available. The application will play your videos and music in a heartbeat, help you organize playlists and library items.

iPhone owners surely know that in order to buy and install apps hosted by the iTunes Store, they need the downloadable application which provides the necessary environment for purchasing software in a secure method.

ITunes enables you to do anything you want with your gadgets, including backups, synchronizations, contact management and, most importantly, install applications from the Apple Store. Simplicity is perhaps the most appropriate word that can summarise its overall looks and usability. Apple iTunes is an advanced application that's not only a very good media player, but also a great iPod and iPhone manager.

Official apple itunes download